FilmRise and Venture 10 have partnered with consumer products giant Mars Wrigley to produce the social media reality competition series “Follow Me,” to be hosted and executive produced by lifestyle influencer Bethany Motafor FilmRise’s streaming platform.

Sponsored content, such as new streaming series ‘Follow Me,’ creates new opportunities for brands outside of product placements.

America’s Funniest Home Videos creator Vin Di Bona has sold a majority stake in his eponymous production company and FishBowl Worldwide Media to an investor group led by Clarion Capital Partners.